Headspace BrandThe world’s first guided meditation app expanded its services to include one-on-one coaching, prompting a brand refresh. The rebrand as a mental health service involved integrating photography with Headspace’s signature illustration style, aiming for a more professional appeal while retaining the brand’s playful spirit.

A refreshed color palette and new illustrated faces were introduced to represent a wider range of emotions. Additionally, a custom typeface was developed which features alternate letterforms suited to various contexts ranging from playful to clinical. The refined brand identity better reflects the app's expanded offerings and enhances user experience.

Role: Creative Direction

Team: Tina Hardison, Joseph Mains, Liz Tran, Lauren Allik, Ryan Cox, Karen Hong, Makenzie McNeill, Ken Seeno, Steven Sczepanik, Brian Lee, Delaney Tritone, Melissa Don

Support: Italic Studio, Colophon Foundry