Western DigitalWD’s My Cloud Home is a cloud storage device that allows you to easily customize and organize your digital files anyway you choose. For the product launch, we approached Oscar-winning filmmaker, photographer and climber, Jimmy Chin to provide a compelling use case for the product.

Shot on location in the Grand Tetons, Wyoming, the film launch was followed by 360º marketing campaign.

Role: Creative Direction

Director: Dave Meinert



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