Toyota Prius CLife is like a game and with the Prius c as your game piece, you’ll have everything you’ll need to get to the next level. Launch campaign was made in collaboration with Milton Bradley’s iconic The Game Of Life™ board game. Design and development of campaign graphics and look & feel across all platforms.

Role: Design, Art Direction

Illustrations: Rizon Parein

Awards: One Show Interactive Merit Award, Webby Honoree, FWA Site of the Day, Google Creative Sandbox